應用CIS於社會公益團團體探討-以新北市動物保護協會為例

外文標題: 
A CIS design for a welfare organization with New Taipei Rangers Animal Protection Association as an example
校院系所: 
華梵大學-工業設計學系碩士班
指導教授: 
廖學書
出版年份: 
2013年
主題類別: 
關鍵字: 
摘要: 

在傳播媒體的推波助瀾之下造成飼養寵物蔚為風氣,在短短幾年之內飼養寵物的人口增加許多,但隨著流行於風氣過了之後,許多人就將從前抱在懷裡的寵物丟棄,因此產生出了許多無家可歸的流浪動物,形成環境、安全及衛生的大問題。
本研究選擇「新北市流浪動物保護協會」個案作為探討識別系統發展之對象。使用了兩種方法,分別是專家訪談法與問卷調查法。研究方式可分為三個階段:(一)經由文獻探討中了解台灣動物保護協會現況等相關資訊與CIS設計的方法與架構。(二)經由半開放式問卷進行專家訪談,針對動物保護協會進行調查了解。(三)收集國內外動物保護協會的標誌,藉由標誌的文獻探討整理出五項CIS中最重要的因素:記憶性、辨識性、合適性、創新性與特異性。應用這五項因素來研究一般人對於標誌特性之認知,並以其結果建立設計方針。再依據設計方針進行案例創作,經由本研究可得知,結論如下:
(一)一般公司設計CIS,與設計給社會公益團體的CIS,在考慮因素差異在於,標誌訴求上有所不同。社會公益團體較著重於標誌的溫柔性、關懷性、光明性等意象;另外在標誌設計的特質也會有所不同,在社會公益團體設計標誌設計上需注意費用不宜過高,且容易製作維護。
(二)新北市流浪動物保護協會CIS之創作重點,設計上動物保護協會標誌偏向於具象的,並結合保護動物的意念為主要手段;顏色使用上使用暖色系色調為主,因為與愛心、關懷的感覺較為貼切。

外文摘要: 

Raise pets is becoming the fashion, people who raising pets increase faster in a few years, cause of media propagate to make it became reality. when the raising pets flow was gone, most of master keep their pets outside no matter they how love its before homeless stray animals resulting in the formation of the big issues of the environment, safety and health.

In this study, select "New Taipei Ranger Animal Protection Association (NTRAPA)" case as to explore the development of object identification system. Using two methods, expert interviews and questionnaires. The research can be divided into three stages: (a) understanding of the status of Taiwan's Animal Protection Associations and other related information through literature reviews and CIS designs. (B)investigating through the semi-open-ended questionnaire interviews with experts of the associations protection animals investigation. (C) collecting the signs of the domestic and international animal protection associations, the five CIS most important factors by logo investigation: mnemonic, cognoscible, appropriate, innovative and unlike. Application of these five factors to the logo features of cognitive researches the people to establish design guidelines and its results. Ideas genernation based on the design guidelines being from through this study, the following conclusions:
(A) The considerations of CIS design is different form the those of commercial organizations. Social welfare groups focus on gentle, caring, bright, and the image of the flag; on the other side, different logo design qualities will need to pay attention to social welfare organizations design costs should be cheap, and it is easy to make maintenance .
(B) NTCSAPA 's CIS of creation focus on design of the Animal Protection Association logo biased in favor of the figurative, combined with the idea of the protection of animals as the main means; Warm color used, because with love, care and the feeling are more appropriate.