After the Taiwan government implements the Law of Animal Protection from 1998, many non-profit animal protection groups have been founded to fight for the welfare of animal. However, these groups seldom develop well due to the lack of financial support and human resources. Last ten years, the concept of social enterprise has risen from western world. Social enterprise earns profit through commercial behavior, but use the profit in non-profit purpose. This study will investigate the ways to transform non-profit animal protection group into social enterprise to make these groups properly develop. Thus, the animal welfare in Taiwan could also be well developed.
This research majorly uses the method of in-depth interview. The information from the related document and case-related people is collected and summarized. This data is then analyzed by the SCP model of social enterprise. In this way, the advantages and disadvantages of transforming the studied case into social enterprise are investigated, Finally, the corresponding management proposals and the operating models are proposed.
Through SCP analysis, the disadvantages that should be overcome by the associations are provided. One the structure side, the association still belongs to a horizontal organization and lacks of clear work distribution. Moreover, the association lacks professional administrator and the internal members have not developed the identification to the social enterprise. On the conduct side, there are still no sufficient funding resources. The balance between life and commercial issues should be considered when utilize the marketing strategies. On the performance side, more than half of the income does not come from the commercial activity. The different and negative opinion from the local resident still needs to be reconciled.
The advantages that the association has are also provided. On the structure side, the leader has the knowledge of business management and marketing concept. The society still pays close attention to the aim of the association. On the conduct side, the association combines animal protection, empathy to human, and community development and utilize multiple marketing strategies to reach the aim of the association. On the performance side, the Hou-Tong village has become a new sightseeing place, this advantage makes the association has more interaction with the community, government and media. Thus, the public can easily have more identification to the association. Finally, this study proposes strategies to make non-profit animal protection group transform to social enterprise.