野生動物觀光效益評估-以黑面琵鷺野生動物保護區為例

外文標題: 
Tourist preferences for wildlife tourism in Black-faced Spoonbill Reserve, Qigu, Taiwan: A choice experiment approach
校院系所: 
國立臺中教育大學永續觀光暨遊憩管理碩士學位學程
指導教授: 
劉子銘
出版年份: 
2013年
主題類別: 
摘要: 

本研究從野生動物觀光效益的角度,使用選擇實驗法探討遊客對黑面琵鷺野生動物保護區之觀光資源偏好,包括黑面琵鷺數量與生態豐富程度與遊客願付價值之關聯和其他經營管理措施對遊客旅遊意願之影響。藉由門票與其他項目的抵換關係(trade off)可推估遊客對黑面琵鷺野生動物保護區各項旅遊資源之邊際願付價值,並互相比較,了解遊客對黑面琵鷺野生動物保護區經營管理之偏好及願付價值的變動程度。研究結果可協助保護區之管理單位妥適分配經營管理之資源,兼顧保育成效與和遊憩品質。
  模型結果證實,遊客平均願付價格為52.4元。除了觀賞黑面琵鷺之外,遊客也希望造訪的同時,能夠看見更多元的鳥類或其他物種,是提升保護區價值的重要因素。對必要與非必要硬體設施的看法方面,遊客對黑面琵鷺保護區之軟硬體設備的需求皆為品質中等即可,無需華麗,卻要滿足遊客的基本遊憩需求。在非必要硬體設施的部分,則是建議管理單位可增設飲水機及多媒體動畫解說設施,以補足賞鳥亭不足、卻是遊客認為需要的設施。
  黑面琵鷺野生動物保護區的設施和生物多樣性若能透過改善經營管理來提升品質,遊客可獲得更多的滿足感和鳥類相關知識,不僅保護區的價值上升,遊客和野生動物的福利也隨之增加,進而達成以發展野生動物觀光來支持保育的目標。

外文摘要: 

Black-faced Spoonbill is listed as Endangered in the IUCN Red List. The 2012 census recorded totals of 2693 birds. The major wintering site of Black-faced Spoonbill is the Tsengwen estuary of Taiwan, where is established a Black-faced Spoonbill reserve to protect the bird species from extinction. To promote further conservation, the manager develops bird-watching tourism to attract tourists, to provide conservation information to those tourists, and to get tourists' support for conservation. Operationalization of ecotourism that promotes the goals of contributing to nature conservation requires that managers of protected areas have information on the tourists’ preferences for ecotourism and the tourism’s attributes and economic potential. However, there is no study about tourism value of Black-faced Spoonbills and about what tourists’ needs. The lack of this information is a major kind of barrier for reserve managers to manage, plan, and develop effective promotion and publicity. In order to make up the gap in management, we conducted this research to collect original data for tourists’ needs.
We used choice experiments, a stated preference valuation method, to assign monetary values to Black-faced Spoonbill bird watching and facilities in the reserve. Compared to other valuation methods (e.g., travel cost and contingent valuation), choice experiments can create hypothetical but realistic scenarios for tourists and generate alternatives for the ecotourism plans. This choice experiment study required tourists to choose their preferred alternative from sets presented to them. These sets are combined with attributes and levels of number of Black-faced Spoonbill, environment, and facilities.
Results of the analysis suggest that there is interest in Black-faced Spoonbills bird watching for tourists. The estimates derived suggested that tourists are willing to pay fees. Tourists may indeed be willing to pay because they value the ecotourism. It is thus worthwhile for reserve manager to look further into providing and pricing of these services.