Some people in Taiwan raise wild birds, which concerns the conservation authorities and managers. In order to achieve an effective management of wildlife resource, besides the basic investigation, knowing the connective relationship between human and animals is also essential. Therefore, understanding people’s wildlife value orientations (WVO) and attitudes toward wild birds are necessary. Through questionnaire method, this study aims to survey WVO, wild-bird raising attitudes, bird-raising situations, and conservation activities intention of people from December, 2012 to March, 2013 in Taiwan. Of all the 456 respondents, 118 raise wild birds, 235 raise non-wild birds, and the other 103 respondents do not raise birds. The main source of wild birds raised as pets comes from bird shops (57.6%). The most common reason for raising wild birds is due to their beautiful voices (56.8%), and the main purpose of raising them is to keep as companion (51.3%). There are significant differences among the various backgrounds of respondents in bird-raising situations. Via factor analysis, five factors are concluded regarding WVO (“Wildlife education and experience”, “Anti-hunting”, “Symbolic”, “Negative repulsion”, and “Wildlife use”), and four factors are concluded regarding wild-birds raising attitudes (“Raising wild birds”, “Social benefits”, “Communication benefits”, and “Problem of raising wild birds” respectively). As for WVO and wild-bird raising attitudes, there are significantly differences among the various backgrounds of respondents. In addition, wild-bird raising attitudes are significantly affected by WVO. Furthermore, the behavior of raising wild birds and the intention of participating conservation activities are also significantly influenced by WVO and wild-bird raising attitudes, which means that the proportion of wild birds raising behavior gets higher when the respondents have stronger “Wildlife education and experience”, “Wildlife use” value orientations, and higher “Raising wild birds” attitudes as well as the respondents have weaker “Anti-hunting” value orientations and lower “Problem of raising wild birds” attitudes. Moreover, the proportion of the intention of participating conservation activities rises when the respondents have stronger “Wildlife education and experience” and “Symbolic” value orientation, higher “Social benefits” and “Communication benefits” attitudes. The findings of this study support the cognitive hierarchy model theory and further can provide guidance in environmental education and management for related institutes.