The purpose of this study was to develop an experimental instruction towards wildlife conservation for elementary school students and to evaluate the effect of this instruction on students’ wildlife conservation knowledge, attitude and behavior intention. A non-equivalent pretest-posttest control group design was used with 4 intact classes from two elementary schools in Taichung county. Two classes were selected as the sample assigned the experimental（n=68 ）and control group（n=59）.The experimental group received experimental instruction during the intervention period（four weeks）, while the control group received no treatment during the same period. There were one hundred and twenty-seven students in this study. In order to explore the teaching effect, the study gave the students one test before and after the first week of the intervention period.
The main instrument of the study is a questionnaire including (1)the knowledge scale towards wildlife conservation (2)the attitude scale towards wildlife conservation (3)the behavior intention scale towards wildlife conservation.
The main findings of this study were as follows：
1.There were the positively effects in knowledge, attitude and behavior intention in experimental group. The results support the fact that instruction can produce a positive increase in students’ environmental knowledge, attitude and behavior intention about wildlife conservation.
2.The pretest and the experimental group are treated as the predictable factors of the students’ knowledge attitude and behavior intention about wildlife conservation.
3.The knowledge towards wildlife conservation of the subjects mainly came from televisions and related books, next to that, the family members and teachers.
4.Nearly half subjects participated in outdoor activities once a week. 25.2﹪subjects participated in wildlife-released activities. 18.1﹪subjects participated in the consuming behavior in stores with their families.85.8﹪subjects participated in students had the experience of visiting the zoo. Only 37.8﹪subjects had the experience of visiting the national parks.
Based on the main results of this research, the researcher suggested that teachers could use this experimental instruction as the guideline planning the implementation of the related environmental education in flexible curriculum to enhance the students’ environmental knowledge, attitude, and behavior intention of the environment.