由依附理論探討寵物犬飼主的休閒效益與休閒阻礙

外文標題: 
Leisure Benefits and Leisure Constraints of Pet-Dog Owners from Perspective of Pet Attachment as a Moderating Role
校院系所: 
台灣首府大學休閒管理學系碩士班
指導教授: 
伍木林
翁燈景
出版年份: 
2014年
主題類別: 
摘要: 

近年來經濟結構與社會價值轉變,人們更加重視心理健康與休閒生活。現今寵物犬和飼主已發展出夥伴關係,寵物犬躍升為家裡的一份子,甚至成為飼主精神上的伴侶。本文旨在探討飼主和寵物犬間的依附關係在休閒效益、休閒阻礙與休閒旅遊需求上的相關性與差異情形。利用網路問卷與紙本問卷進行抽樣調查,回收有效問卷共352份。統計分析方法包含描述性統計、t檢定、單因子變異數分析、皮爾遜積差相關等。研究結果可簡單歸納如下:
1. 本研究飼主之休閒效益呈中上程度取向,休閒阻礙呈中等程度取向。
2. 飼主和寵物犬的依附關係與休閒效益、休閒阻礙及休閒旅遊需求呈正相關。
3. 飼主與寵物犬有中上程度依附關係,其中女性與寵物犬依附關係高於男性,北部飼主與寵物犬依附關係高於南部的飼主,未婚者與寵物犬依附關係高於已婚者,沒有小孩的飼主與寵物犬的依附關係高於有小孩的飼主。
4. 攜帶寵物犬出外旅遊最迫切的需求為交通工具,其次依序為景點購物、住宿旅館及餐食安排。同意程度皆呈中上程度取向,顯示國內旅遊相關單位在上述方面確有必要提供更完善的設施與服務。
5. 攜帶寵物犬休閒旅遊需求最大的族群為女性、未婚、沒有小孩的飼主等,建議有意經營寵物旅遊的相關業者,針對此潛在客戶群開發市場、創造新利基。

外文摘要: 

With the changes in social values and familial structure, many people now consider pet dogs their spiritual companions, even their family members. Pet dogs with their loyalty and vitality boost their values and importance in human society. Pet-dog ownership has become a common phenomenon in Taiwan these days.
Based on the theory of pet attachment, the objective of this study was to pursue leisure benefits, leisure constraints, and out-of-town tour demands among pet-dog owners and to explore the identified factors which may be or may be not critical. Questionnaires were designed and survey was performed based on the literature review and the relevant theoretical basis. There were 385 samples collected and 352 copies were implemented in this study. Descriptive statistics, independent-sample t-test, and Pearson product moment correlation were implemented for data processing and statistical analysis. The main findings of this study can be summarized as followings:
1. All dimensions of pet attachment are moderately positive in terms of leisure benefits, leisure constraints, and out-of-town tour demands.
2. The owners in this research have medium and upper perception of attachment with their pet dogs, medium and upper perception of leisure benefits, and medium perception of leisure constraints.
3. For pet-dog owners, the top requirement in out-of-town tour taking their pet dogs with them is friendly public transportation. Then come with friendly shopping and travel facilities, friendly dining facilities, and comfortable pet accommodation. A very promising tour market can be pursued among the three groups of tourists traveling with their pet dogs who are female, single, and no kids.