This study explores the influence of human-dog relationship on purchase intention. Questionnaires were sent to sample consumers who have kept pet dogs in three types of consuming sectors, restaurants, hotels, and recreation sites, to collect data for analyses.
For the 439 valid responses from sample consumers, the relationship between motivation to keep pet dogs and human-dog relationship were investigated by canonical correlation analysis. The regression analysis was employed to examine how human-dog relationship, motivation to keep pet dogs, convenience, expected interaction, and demographic variables affect purchase intention. The analysis results showed that pet dog owners’ purchase intentions were significant different in the three consuming sectors, and hence variant strategies are needed for consumers (pet dog owners) from those sectors.