部落格寵物飼主的自我認同及人際溝通模式—以咩樂寶寶樂園為例

外文標題: 
A Case Study of the Meromero Park :Exploring The Self-Identity and Interpersonal Communication Patterns of Blogpet Community
校院系所: 
世新大學 口語傳播學研究所
指導教授: 
秦琍琍
出版年份: 
2010年
主題類別: 
摘要: 

 本研究旨從人際溝通的角度出發,以咩樂寶寶樂園為文本,探討部落格寵物飼養現象熱潮背後,使用者在線上從事的傳播行為如何受其影響,並延伸出兩大研究問題,分別是部落格寵物飼主在飼養過程中的自我認同為何?以及部落格寵物飼主的人際溝通模式為何?   本研究採用質性深度訪談的研究方法,以參與觀察的方式,先對部落格寵物的飼養族群特性進行瞭解,作為研究基礎,再進一步以立意抽樣和滾雪球抽樣方法,邀請21位咩樂寶寶部落格寵物飼主進行深度訪談,由於地域的限制和成本的考量,資料收集方式分為三種,分別為:面對面訪談、電話或網路語音訪談、以及網路通訊軟體文字訪談。   研究發現,飼養部落格寵物的動機主要為「尋求遊戲的樂趣」、「希望和朋友有共同興趣和話題」以及「尋求替代性經驗,滿足現實生活養寵物的需求」,他們不僅觀看自己在遊戲過程中的表現而加以調整,同時也觀看別人的表現,納入接續行動的參考,形塑出自我概念。在咩樂寶寶樂園中,寵物飼主的形貌並非被具體突顯,而是以隱形的在場而呈現,依據飼主的意願來決定前後台是否交疊或作出「觀眾區隔」,以保護自己維持不同的自我及相應的人際關係。   溝通模式部分,寵物飼主也受到樂園所標榜的和平、歡樂又友好的氛圍影響,因此包括使用的措辭和留言內容,均會避免與他人發生衝突。大部分的飼主均會透過外顯的語言符號和裝飾物,進行自我揭露,定位出自己是什麼樣的人,也透過與他人的溝通互動,進而參考、學習如何更進一步地管理所呈現出來的形象。   總言之,咩樂寶寶樂園維持著既「獨樂樂」、也能「眾樂樂」的社群氛圍。當個體希望被他人所認同的需求愈強,便會比較注重和他人維持持續互動的人際關係,某些規避或拒絕參與咩樂寶寶樂園活動的飼主,他們希望被他人認同的包容需求較弱,也不願意追隨人際互動中的隱性規則,因此表現較為疏離。

外文摘要: 

 Recent years have seen increased attention being given to the characteristics of the issue of blogs and bloggers (blog users). Blogs serve as a form which internet users utilize to express their own thoughts, feelings, and to record their daily life. On the other hand, the blogpet game called “Meromero park” has been popular in Taiwan since 2008, is designed to played in the official website and users’ blogs. Since interpersonal communication is playing a important role in users’ online life, the study is purposed to observe the people’s interaction in the blogpet community.   The research purpose of this study is to examine bloggers’ motivation of keeping blogpets and the ways they perform their online identity and communicating with others.    According to the findings, most people bringing up blogpets in order to get more attention in the online, and using different communicative strategies depend on individual interpersonal goals. The cases prove that when people enjoy playing with their blogpets, they take care of them a lot at first, hoping that the acts of pets can be like them, creating another self. However, after a period of time, if the relationship between others were not well-built or maintained , they might stop playing or keeping quiet in the community. Most people prefer bringing up blogpets by themselves alone to sharing feelings with others, though, they still want some friendship by interaction. In addition, their naming strategies of blogpets, the content of greetings, and the way dressing up their own pets affect the online relationships between users.   In conclusion, The variation of values and imaginations of these users facilitates the formation of blogpet culture. Maybe we should not view these blogpets’ users as another virtual group; instead, we should continue to concern with relevant issues within the field.